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Vigilance is not just a marketing campaign to increase awareness of Yokogawa''s products. It is also a way of doing businessa way of bringing together several of the key operating principles at Yokogawamake them a part of doing everyday business. Vigilance communicates a real value proposition to users in a cohesive way that creates a compelling reason to consider Yokogawa. Yokogawa has given substance to the Vigilance campaign by clearly outlining its value proposition, which is based on the three basic principles of quality, innovation,foresight. Yokogawa''s Vigilance philosophy emphasizes maximizing throughput while minimizing cost as well as providing a clear path for control system migration, evolution,upgrade.
Vigilance不僅僅是一個提高橫河產(chǎn)品品牌度的活動,而且是一種做生意的方式,它可以將橫河公司的關(guān)鍵經(jīng)營理念綜合在一起,并且貫徹在日常的經(jīng)營活動中。Vigilance可以以一種引人注目的方式向客戶傳達有價值的信息,使他們認真考慮橫河公司的產(chǎn)品。橫河公司已經(jīng)針對Vigilance活動提供了很有價值的信息,主要基于三個基本原則:質(zhì)量、創(chuàng)新以及未來。橫河公司的Vigilance活動強調(diào)的是在保證設(shè)備使用成本zui小化的前提下,將設(shè)備的產(chǎn)量zui大化,并且提供關(guān)于設(shè)備轉(zhuǎn)移、改進以及升級的明確方法。
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